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	<title>Simplifying Complexity &#187; Tech Talk</title>
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		<title>Impressionable Technology 2010</title>
		<link>http://www.vanarsdall-infodesign.com/2010/09/06/impressionable-technology-2010/</link>
		<comments>http://www.vanarsdall-infodesign.com/2010/09/06/impressionable-technology-2010/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 21:19:37 +0000</pubDate>
		<dc:creator>Eddie</dc:creator>
				<category><![CDATA[Tech Talk]]></category>

		<guid isPermaLink="false">http://www.vanarsdall-infodesign.com/?p=3593</guid>
		<description><![CDATA[After yet another hiatus from regular blogging, I recently made a resolution to rekindle this site during the US Labor Day weekend. So here I am. 2010 has been an interesting year for technology. This summer I&#8217;ve shared many links to tech news and stories (and sometimes made irreverent social comments) on my Twitter page. [...]]]></description>
			<content:encoded><![CDATA[<p></p><a name="top"></a>
<p>After yet another hiatus from regular blogging, I recently made a resolution to rekindle this site during the US Labor Day weekend. So here I am.</p>
<p>2010 has been an interesting year for technology. This summer I&#8217;ve shared many links to tech news and stories (and sometimes made irreverent social comments) on <a href="http://twitter.com/evanarsdall" title="Link to Eddie's Twitter page" target="_blank">my Twitter page</a>. I&#8217;m going to expand on that practice in this space. I could save this subject for an end-of-year retrospective, but I would like to share information about some of the devices and software that have made lasting impressions (good and bad) on me so far.</p>
<p><span id="more-3593"></span></p>
<h2>Impressionable devices</h2>
<p>Here are some hardware devices that I&#8217;ve begun to use or been exposed to this year.</p>
<h3>Verizon Droid</h3>
<p>I finally became a smartphone user last winter. (You can stop laughing now.) I was a late adopter because I was conditioned by trying to get the attention of my Blackberry-addicted friends and colleagues. When contract renewal time rolled around, I decided to take the plunge. </p>
<p>Since I&#8217;m a long-time Verizon customer and a regular user of Google Apps, I chose the original Droid phone. Of course the Droid 2 was released after six contract months had passed, but I&#8217;m quite happy with the original. The sync-up with my Gmail accounts and contacts is seamless, and a recent OS upgrade greatly improved the integration with MS Exchange email. With its Google Maps integration, the performance of the built-in GPS has been far more effective than our dedicated GPS device. And while I originally thought the inclusion of a hardware keyboard was a bonus, I now prefer the screen version.</p>
<h3>XLink Communication Hub</h3>
<p>Last year my partner and I replaced our aging home handsets. We bought a new Panasonic DECT 6.0 base unit and four handsets that are conveniently placed around the condo. When we decided to ditch our landline this year, we lamented wasting money on the handset upgrade. Then a friend told us about the <a href="http://www.myxlink.com/index.aspx" title="Link to XLink site" target="_blank">XLink Communication Hub</a>. </p>
<p>The XLink is a Bluetooth-enabled device that pairs with up to three Bluetooth-enabled cell phones. It recognizes your paired phone as soon as you walk in the door. It also pairs up with your 6.0-enabled handsets, so you can answer and place calls through your cell phone using the regular handsets. We bought docking stations for the Droids, so we never have to worry about losing them. Placing and receiving calls at home is business as usual.</p>
<h3>iPad and tablet devices</h3>
<p>I mostly use an iMac with virtualized Windows and plan to eventually buy a MacBook Pro. I also still use a two-year-old Dell XPS laptop. When the iPad was released, I wasn&#8217;t interested. Then my nephew brought one to a family gathering, and I began considering the practicality and usefulness of a tablet device. </p>
<p>A conversation among my inner demons goes like this:<br />
&#8220;Nah, stick with a laptop.&#8221;<br />
&#8220;Tablet. Tablet is better.&#8221;<br />
&#8220;Get both!&#8221; </p>
<p>I&#8217;m keenly watching Apple and its competitors. With my new affinity for the Droid, I&#8217;ll certainly consider an Android-powered tablet.</p>
<h2>Impressionable software</h2>
<p>In April 2010, I joined a User Experience team as Managing Editor of a government website. The focus of my responsibilities has shifted quite a bit, and so has my use of software. I do most of my copywriting in an HTML editor, and I rely heavily on MS Office 2007 for project documentation. I also use a number of handy open-source utilities (which I&#8217;ll cover in a later post), but I&#8217;ve been more impressed by the following 2010 software releases than anything else I&#8217;ve used.</p>
<h3>Windows 7</h3>
<p>I&#8217;ve established that I&#8217;m primarily a Mac user these days, but I started using Windows 7 when I took on my current post. I had been using Windows Vista SP1 on my Dell XPS laptop, and despite all of its press, I had no major problems. Since Windows 7 is essentially a refined version of Vista, I adapted easily. I&#8217;m impressed with its improvements and performance. It&#8217;s what Vista was intended to be and should have been all along.</p>
<p>My laptop is nearly two years old, and I recently replaced Vista with Windows 7. The laptop is having a second life. It actually seems to run better and faster. I&#8217;ve also installed Win 7 on the Mac in a Parallels Virtual Machine, and that&#8217;s working well, too. </p>
<p>Yes, Mac friends, you heard right. I LIKE Windows 7. I still  prefer using OS X, but I&#8217;ve become a fan of the newest version of Windows. </p>
<h3>MadCap Flare 6</h3>
<p>As evident from my last few posts, I spent the first quarter of the year developing <a href="http://www.madcapsoftware.com/products/flare/overview.aspx" title="Link to Flare product page" target="_blank">MadCap Flare</a> templates for the National Cancer Institute&#8217;s Center for Biomedical Informatics and Information Technology (NCI CBIIT). I developed a project template and other internal templates such as page layouts and targets. I find Flare 6 to be the most robust version yet, with many great new features and UI refinements. </p>
<p>Flare users, watch for the following topics:</p>
<ul>
<li><em>In this space:</em> A review of <a href="http://www.northcoastwriters.com/fiddleheadpubs/" title="Link to information about Flare book" target="_blank">Five Steps to MadCap Flare</a>, my favorite resource for learning Flare.</li>
<li><em>On the MadCap site:</em> An upcoming article about FrameMaker-to-Flare imports in <a href="http://www.madcapsoftware.com/madnewz/june2010.aspx" title="Link to MadNewz summer article" target="_blank">MadNewz</a>, MadCap&#8217;s online space for articles and related webinars.</li>
</ul>
<p>I also want to mention that a DC-area colleague, Laura Johnson, has launched a great resource site for all things Flare. Laura has been a Flare expert since version 1.0, and she now shares that expertise on her blog, <a href="http://flareforhelp.lauracjohnson.com/" title="Link to Laura Johnson's blog" target="_blank">A Flare for Help</a>. Be sure to visit. I&#8217;ve added a link to my <strong>Related Sites</strong> list in the right column of this site.</p>
<p><p><a href="#top">Back to top</a></p>
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		<title>Goodbye to DocTrain</title>
		<link>http://www.vanarsdall-infodesign.com/2009/05/19/goodbye-to-doctrain/</link>
		<comments>http://www.vanarsdall-infodesign.com/2009/05/19/goodbye-to-doctrain/#comments</comments>
		<pubDate>Tue, 19 May 2009 22:54:39 +0000</pubDate>
		<dc:creator>Eddie</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Learning Resources]]></category>

		<guid isPermaLink="false">http://www.vanarsdall-infodesign.com/?p=2443</guid>
		<description><![CDATA[Today I received the stunning news that the DocTrain conference series is no more. PUBSNET, Inc., the company behind the series, is going out of business. This summer&#8217;s DocTrain DITA conference has been canceled. I am stunned and saddened. Our industry has lost one of its best educational events. DocTrain conferences offered sessions on forward-looking [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Today I received the stunning news that the DocTrain conference series is no more. PUBSNET, Inc., the company behind the series, is going out of business. This summer&#8217;s DocTrain DITA conference has been canceled.</p>
<p>I am stunned and saddened. Our industry has lost one of its best educational events. DocTrain conferences offered sessions on forward-looking topics, focused on advanced practice but offering multiple levels of learning. </p>
<p>The conference cost even included pre- and post-conference training. The first and last days featured morning and afternoon hands-on workshops with engaging topics and speakers. </p>
<p>I am grateful to have been a volunteer staffer at DocTrain East 2007 and 2008 and at DocTrain West 2009. I am especially grateful to conference director <a href="http://www.linkedin.com/in/scottabel" title="Scott's LinkedIn profile" target="_blank">Scott Abel of The Content Wrangler</a> and <a href="http://www.linkedin.com/pub/eileen-savary/6/819/3b0" title="Link to Eileen's LinkedIn profile" target="_blank">Eileen Savary of PUBSNET</a> for giving me the opportunity to work with them. I made valuable business connections. I made rich, enduring friendships. I learned more than I can convey.</p>
<p>The demise of DocTrain is an example of how the economy is affecting our precious learning resources. In an article that I have recommended at the end of this post, Scott Abel gives the big picture on the state of conferences and trade shows. He also offers some encouraging news about free online learning events coming this summer.</p>
<p>I welcome your comments about how cutbacks have affected your learning opportunities. How are you filling the gaps? What online learning communities are you finding useful?</p>
<h2>Related posts</h2>
<p>To get the full story about the death of DocTrain, <a href="http://www.thecontentwrangler.com/article/the_end_of_doctrain_conferences_the_beginning_of_new_opportunities/" title="Link to Scott's article" target="_blank">read Scott Abel&#8217;s article on the Content Wrangler site</a>. </p>
<p>For the perspective of a DocTrain presenter, read <a href="http://www.dmncommunications.com/weblog/?p=1121" title="Link to Scott Nesbitt's post" target="_blank">Thoughts on DocTrain</a> by <a href="http://www.dmncommunications.com/index.php" title="Link to DMN Communications site">Scott Nesbitt of DMN Communications</a>.</p>
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		<title>Western Highlights: WritersUA 2009</title>
		<link>http://www.vanarsdall-infodesign.com/2009/05/16/western-highlights-writersua-2009/</link>
		<comments>http://www.vanarsdall-infodesign.com/2009/05/16/western-highlights-writersua-2009/#comments</comments>
		<pubDate>Sat, 16 May 2009 16:39:27 +0000</pubDate>
		<dc:creator>Eddie</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Information Development]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[User Assistance]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://www.vanarsdall-infodesign.com/?p=2241</guid>
		<description><![CDATA[Days have whirled by since I returned from the west coast on April 5th. I had planned to write posts about both of the conferences that I attended while I was away, but I have been consumed with a new project, a condo purchase, and moving logistics. For information about DocTrain West 2009, see these [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a name="top"></a>Days have whirled by since I returned from the west coast on April 5th. I had planned to write posts about both of the conferences that I attended while I was away, but I have been consumed with a new project, a condo purchase, and moving logistics. </p>
<p>For information about DocTrain West 2009, see these posts:</p>
<ul>
<li><a href="http://www.vanarsdall-infodesign.com/2009/03/27/words-to-wiki-part-2/" title="Link to post about Firefox book sprint" target="_blank">Read about the Firefox book sprint</a></li>
<li><a href="http://www.vanarsdall-infodesign.com/2009/04/11/western-highlights-part-1/" title="Link to post about DocTrain West 09 sessions" target="_blank">Read about DocTrain West 2009 sessions that I attended</a></li>
</ul>
<p>This post focuses on the <em>WritersUA 2009 Conference for Software User Assistance</em>, held this year in Seattle. In case you are unfamiliar with WritersUA (formerly WinWriters) or have never attended a WritersUA conference, I encourage you to do all of these things:</p>
<ul>
<li><a href="http://www.writersua.com/" title="Link to WritersUA site" target="_blank">Visit the WritersUA site</a></li>
<li><a href="http://www.surveymonkey.com/s.aspx?sm=neoN_2bxp5fUtabY5oLFXtXg_3d_3d" title="Link to page for joining WritersUA e-mail list" target="_blank">Join the WritersUA email list</a></li>
<li><a href="http://www.writersua.com/ohc/index.html" title="Link to WritersUA conference page" target="_blank">Learn more about WritersUA conferences and plan to attend next year&#8217;s conference</a></li>
</ul>
<p><span id="more-2241"></span></p>
<h2>The 2009 conference setting</h2>
<p>The WritersUA organization is based in the Pacific Northwest (my favorite part of the US), so their annual US conference is usually held on the west coast. Last year&#8217;s conference was in Portland (Oregon), and this year&#8217;s was in Seattle. </p>
<p>When I attend conferences, I like to arrive at least a day early for pre-conference sessions. I also like to get out and explore the city where the conference is being held. I had previously been to Seattle during summer, so I hadn&#8217;t experienced its characteristically chilly, rainy weather. But I have explored Portland, Paris, and London in rainy weather, so I made the best of it.  </p>
<p>Since this was my second visit to Seattle, I didn&#8217;t visit any tourist attractions. I had seen most of the major sites on a previous visit. This time I simply wanted to enjoy the city&#8217;s ambiance. I visited the waterfront, but other than attending the conference I mostly enjoyed various Seattle restaurants and shopping with others who were attending the conference. I had dinner with MadCap CEO Anthony Olivier and Vice President of Product Development Mike Hamilton. I went on a pub crawl organized by several Australian conference attendees. And I had a lot of fun discovering places in the city with my friend and colleague, <a href="http://www.linkedin.com/in/laurenanthone" title="Link to Lauren's LinkedIn profile" target="_blank">Lauren Anthone</a>.</p>
<p>The conference was held at the Westin Seattle, and I stayed on the 42nd floor. The view and the perspective of weather were fantastic. At one point, I could see a heavy snowfall from my room. I called Lauren, who was waiting to meet me at street level. I asked what she thought of the snow. She was seeing only rain, so the snow never made it to the ground. </p>
<p>Some say that I was hallucinating. I&#8217;m not mad! It was snowing, I tell you!</p>
<h2>Conference sessions</h2>
<p>Some of the sessions that I attended were related to tools such as Flare and XMetal. I also spent a day at the vendor expo, working with my MadCap colleagues. I had the opportunity to talk with existing and prospective MadCap customers.</p>
<p>I attended the following sessions related to methodologies and best practices.</p>
<h3><a name="dita_intro"></a>Introduction to DITA (Tony Self, pre-conference)</h3>
<p>Right now, the hottest topics in our industry seem to be social media and the Darwin Information Typing Architecture, or DITA. So as we move toward collaborative work environments, we&#8217;re also moving toward more structured writing. </p>
<p>Although I have attended a class or two on DITA-enabled tools, extensively studied the DITA architecture, and created DITA content, I had never had formal, tool-independent training on the DITA standard. A three-hour, interactive DITA course led by Tony Self was just what I needed. Tony is one of the founders of <a href="http://www.hyperwrite.com/default.aspx" title="Link to HyperWrite site" target="_blank">HyperWrite</a> in Melbourne, Australia. </p>
<p>Tony made a solid case for DITA adoption, including its strengths as an efficient, automated methodology for content reuse and single sourcing. He covered the basics of structured, modular writing, included an XML refresher, and led us through the specifics of DITA content creation. </p>
<p>We also discussed project and process planning for DITA implementation. Like content planning for any project, DITA requires modeling and information typing. You especially need to determine whether the basic information types (concept, task, and reference) are sufficient for your needs or whether you need to <a href="http://docs.oasis-open.org/dita/v1.0/archspec/ditaspecialization.html" title="Link for more information about specialization" target="_blank">specialize</a>.</p>
<p>DITA requires paradigm shifts. For example, in traditional help authoring, we create linked topic relationships using various methods. In Flare I sometimes assemble pre-determined <em>Related Topics</em> lists. More often I create a list of concepts, insert concept markers in topics, and let Flare build dynamic lists based on concept relationships (<em>See Also</em> lists). Tony pointed out that when you create DITA content, you should avoid linking because it adds context. DITA is designed for truly modular, standalone pieces of content, so relationship tables control the linking aspect behind the scenes. This puzzles developers who are used to traditional ways of controlling the linked structure, so it may take some mental adjustment.</p>
<p>Tony Self is a leading industry expert and an engaging instructor. He&#8217;s also a great person. I came to know him in a separate context when I attended a pub crawl organized by Australian conference attendees. Now I picture him draped in the Australian flag and leading us in the &#8220;Aussie, Aussie, Aussie&#8221; cheer. </p>
<h3>The Google Chrome Comic and&nbsp;Visual&nbsp;Communication (Scott&nbsp;McCloud, keynote)</h3>
<p>I am a fan of comic books as a learning tool. Apparently Google shares my enthusiasm. </p>
<p>The opening conference session featured <a href="http://scottmccloud.com/" title="Link to Scott McCloud's site" target="_blank">Scott McCloud</a>, author of <a href="http://scottmccloud.com/2-print/1-uc/index.html" title="Link to info about Scott's book" target="_blank">Understanding Comics</a>. Scott describes himself this way:</p>
<blockquote><p>Depending on who you ask, I&#8217;m either comics&#8217; leading theorist or a deranged lunatic&#8230;</p></blockquote>
<p>In an interview with WritersUA President <a href="http://www.writersua.com/jwbio.htm" title="Link to Joe's bio" target="_blank">Joe Welinske</a>, Scott talked about the process of creating the comic book that describes the technical aspects of the Google Chrome browser.  He also discussed how comics offer an alternative way to tell a story, even in a business context.</p>
<p>When friend and colleague <a href="http://www.linkedin.com/in/carolynklinger" title="Link to Carolyn Klinger's profile on LinkedIn" target="_blank">Carolyn Kelley Klinger</a> and I began working together at the National Cancer Institute, our projects involved software applications that supported genetics research and terminology. Carolyn asked SMEs for a book that was accessible to non-geneticists, and they wholeheartedly recommended <a href="http://www.larrygonick.com/html/pub/books/sci3.html" title="Link to Larry Gonick's site" target="_blank">The Cartoon Guide to Genetics</a> by Larry Gonick. I came to appreciate this mode of learning and became addicted to the rest of Gonick&#8217;s <a href="http://www.larrygonick.com/html/pub/pub.html" title="Link to Larry Gonick's site" target="_blank">Cartoon Guides</a>. Those guides are a great way to learn complex, scientific subjects. I now have a collection of them.</p>
<h3>User-centered Design of Context-Sensitive Help (Matthew&nbsp;Ellison)</h3>
<p>When I use software and expect to find useful, context-sensitive help (CSH), I often find that the result is perfunctory at best. Although my software utopia prominently features embedded help, I realize that CSH, when used effectively, can be a user&#8217;s best friend.</p>
<p><a href="http://www.ellisonconsulting.com/" title="Link to Matt Ellison's site" target="_blank">Matt Ellison</a> traced the history of CSH from WinHelp to the Office 2007 ribbon and super tooltips. He provided varied usage examples, past and present.</p>
<p>One of the better examples (in my opinion) of a CSH landing page included these elements: </p>
<ul>
<li>method of access</li>
<li>overview of the window&#8217;s purpose</li>
<li>conceptual information supporting usage</li>
<li>specific window features and how they&#8217;re used</li>
<li>links to related topics</li>
</ul>
<p>Matt emphasized that, regardless of what we include in CSH topics, we need to <em>keep the user in the task flow</em>. As he pointed out, users typically consult the help when they are already engaged in a task. Thus, CSH should provide &#8220;quick and easy answers to mid-task questions.&#8221; </p>
<p>Here&#8217;s the first list expressed as questions:</p>
<ul>
<li>How do I open this window?</li>
<li>What&#8217;s the purpose of this window?</li>
<li>What do I need to enter in this field?</li>
<li>Why do I need to provide this information?</li>
<li>What does this feature do?</li>
<li>Where can I find more information?</li>
</ul>
<p>Matt provided many examples of varied approaches, showing how we sometimes provide too much or too little information, rather than giving users exactly what they need at the moment they seek help. He suggested that CSH topics should enhance task performance with a combination of conceptual and reference information, rather than procedural. One of his key points is that we should &#8220;focus on answering likely questions rather than documenting the application.&#8221;  </p>
<h3>Architecting UA Topics for Reuse (Michael Hughes)</h3>
<p>Although savvy doc teams have established methods of reusing content for years, a lot of cutting and pasting is still going on. I see this first-hand when I work with new clients, and I try to steer them toward modeling and analysis for reuse. I have used various tools and techniques over the years to implement and support reuse, so I am now learning about how DITA supports reuse.</p>
<p>This session by <a href="http://user-assistance.blogspot.com/" title="Link to Mike Hughes' blog" target="_blank">Mike Hughes</a> was a useful extension of <a href="#dita_intro" title="Link to info about Tony's workshop">Tony Self&#8217;s pre-conference workshop</a>. But even though Mike used DITA examples, the principles he discussed are applicable to any development environment.</p>
<p>After providing an overview of content reuse and its benefits, Mike provided examples of reuse in different media and different documents. I appreciated his emphasis on using semantic markup to separate content from presentation. DITA, for example, uses <strong>uicontrol</strong> in lieu of <strong>strong</strong> to bold UI elements. </p>
<p>Mike says</p>
<blockquote><p>Don&#8217;t tell me what it should look like. Tell me what it is.</p></blockquote>
<p>Mike also reinforced Tony Self&#8217;s point about linking topics, saying that we should &#8220;avoid embedded links that create dependencies.&#8221; To achieve truly modular reuse, we need to separate <em>content</em>, <em>structure</em>, and <em>relationships</em>.</p>
<h3>Techniques for Reviewing a User Interface (Rhonda&nbsp;Bracey)</h3>
<p>As writers of documentation for software products, we often work with a variety of user interfaces. Well-designed interfaces make our job easy. Others make it downright difficult. How many times have you searched for euphemisms to describe software &#8220;features&#8221;? How often have you struggled with procedural steps that became needlessly complex because you were forced to explain UI elements that were not intuitive?</p>
<p>I have often worked with software development teams to provide usability input and suggestions for improving a user interface. I usually create a spreadsheet report that is tailored to evaluating the application. Rhonda Bracey, owner of <a href="http://www.cybertext.com.au/" title="Link to CyberText site" target="_blank">CyberText Consulting</a>, has done better. She has developed a useful checklist that gives us a repeatable evaluation strategy.</p>
<p>For starters, Rhonda reminded us that our words aren&#8217;t the only thing that should communicate. She quoted a post from Chuck Martin on the <a href="http://groups.yahoo.com/group/HATT/" title="Link to HATT group" target="_blank">Help Authoring Tools and Techniques (HATT) group</a> from January 2008:</p>
<blockquote><p>&#8216;Communication&#8217; encompasses not only the words created for manuals and help systems, and not even the words used in the interface, but the interface itself, and the way it does&#8212;or doesn&#8217;t&#8212;inherently communicate its functionality.</p></blockquote>
<p>Rhonda recommended that a tech comm professional start evaluating the interface early in the development cycle. We should check for <em>clarity</em>, <em>consistency</em>, and <em>conciseness</em>, while helping to reduce <em>confusion</em>. This includes the following categories:</p>
<ul>
<li><strong>Design elements:</strong> Are interface elements well placed? Do they contribute to the overall flow?</li>
<li><strong>Text elements:</strong> Are labeling and wording consistent in such things as title bars, status bars, menus, icons, buttons, and system messages?</li>
<li><strong>Link elements:</strong> Do link mechanisms such as menus, sidebars, breadcrumb trails, and URLs work?</li>
<li><strong>Visual elements:</strong> Is the design coherent, or do some elements have a jarring effect?</li>
<li><strong>User actions:</strong> When you interact with a UI element, is the result what you expected?</li>
<li><strong>Performance:</strong> Do you spend a lot of time waiting for a system response?</li>
</ul>
<p>Rhonda provided suggestions for tools that aid the process of UI evaluation, but she reminded us that the <em>eyes</em> and <em>brain</em> are our best tools.</p>
<ul>
<li><a href="http://www.uxmatters.com/mt/archives/2009/02/reviewing-user-interfaces.php" title="Link to Rhonda's article in UX Matters" target="_blank">Read Rhonda&#8217;s related article in UX Matters</a></li>
<li><a href="http://www.cybertext.com.au/10353.htm" title="Link to Rhonda's checklist" target="_blank">Download Rhonda&#8217;s checklist (PDF) or buy an editable version here</a></li>
</ul>
<p><a href="#top" target="_self">Back to top</a></p>
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		<item>
		<title>Update Your Job Search Skills at&#160;STC&#160;WDC&#160;Event</title>
		<link>http://www.vanarsdall-infodesign.com/2009/05/12/update-your-job-searching-skills-at-upcoming-stc-wdc-event/</link>
		<comments>http://www.vanarsdall-infodesign.com/2009/05/12/update-your-job-searching-skills-at-upcoming-stc-wdc-event/#comments</comments>
		<pubDate>Tue, 12 May 2009 21:24:11 +0000</pubDate>
		<dc:creator>Eddie</dc:creator>
				<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[STC]]></category>

		<guid isPermaLink="false">http://www.vanarsdall-infodesign.com/?p=2300</guid>
		<description><![CDATA[Looking for a job? Thinking of looking for a job? Feeling a bit out of sync with the job search process? On June 4th, the STC Washington, DC chapter is offering an event for everyone from seasoned professionals to the &#8220;nervous novice&#8221; (quoting from the title of one of the offerings). Called Navigating the Job [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Looking for a job? Thinking of looking for a job? Feeling a bit out of sync with the job search process?</p>
<p>On June 4th, the STC Washington, DC chapter is offering an event for everyone from seasoned professionals to the &#8220;nervous novice&#8221; (quoting from the title of one of the offerings). Called <em>Navigating the Job Search Today</em>, the event is a progression format, where you will have the opportunity to participate in four out of six possible roundtable discussions.</p>
<p>Led by a host of experts, the June 4 event offers the chance to &#8220;learn the latest trends in the job search process and start laying the groundwork for your next job search.&#8221; For more details, <a href="http://www.stcwdc.org/wdcblog/2009/05/12/navigating-the-job-search-today/" title="Link to STC WDC event details" target="_blank">read the full description and register on the STC WDC Chapter blog</a>.</p>
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		<title>Western Highlights: DocTrain West 2009</title>
		<link>http://www.vanarsdall-infodesign.com/2009/04/11/western-highlights-doctrain-west-2009/</link>
		<comments>http://www.vanarsdall-infodesign.com/2009/04/11/western-highlights-doctrain-west-2009/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 16:11:11 +0000</pubDate>
		<dc:creator>Eddie</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Information Development]]></category>
		<category><![CDATA[Tech Talk]]></category>

		<guid isPermaLink="false">http://www.vanarsdall-infodesign.com/?p=1823</guid>
		<description><![CDATA[I am back in the DC area after nearly three weeks on the west coast and a couple of days in Atlanta. This was my agenda: Attend the DocTrain West conference in Rancho Mirage, CA Spend a week with friends in the San Diego area Visit MadCap Software headquarters in La Jolla Attend the WritersUA [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a name="top"></a>I am back in the DC area after nearly three weeks on the west coast and a couple of days in Atlanta. This was my agenda:</p>
<ul>
<li>Attend the DocTrain West conference in Rancho Mirage, CA</li>
<li>Spend a week with friends in the San Diego area</li>
<li>Visit MadCap Software headquarters in La Jolla</li>
<li>Attend the WritersUA conference in Seattle, WA</li>
<li>Attend and sing at a wedding in Marietta, GA</li>
</ul>
<p>Since the trip was a bit of a marathon, I had tried to be budget-conscious in planning it. Counting layovers, I visited seven different airports. I endured crowded, overbooked flights. I pondered the mythical concept of preferred seating. </p>
<p>Despite our economic woes, lots of Americans are traveling. I&#8217;m happy to be home.</p>
<p>Nevertheless, the conferences energized my mind and filled my head with ideas. I always return from conferences with long to-do lists and a larger tag cloud on <a href="http://delicious.com/" title="Link to Delicious.com" target="_blank">Delicious.com</a>.</p>
<p><span id="more-1823"></span></p>
<p><span class="floatright"><img src="http://www.vanarsdall-infodesign.com/wp-content/uploads/2009/04/rancho_mirage01-300x241.jpg" alt="Photo of Rancho Mirage" title="Photo of Rancho Mirage" width="300" height="241" /></span>DocTrain West 2009 was held at the beautiful Westin Mission Hills resort in Rancho Mirage, California, just next door to Palm Springs. The big attraction of the resort is its golf course, so the juxtaposition of greenery and desert terrain is strangely exotic and beautiful. </p>
<h2>Firefox book sprint</h2>
<p>During the first two days, I participated in a Firefox book sprint, where a group of writers wrote, edited, and published a manual for the Firefox browser in two days. To read more about my experience as a participating writer, <a href="http://www.vanarsdall-infodesign.com/2009/03/27/words-to-wiki-part-2/" title="Link to March 27 post" target="_blank">see my March 27, 2009 post</a>. </p>
<h2>Summary of DocTrain sessions</h2>
<p>Since I participated in a two-day book sprint and served as a conference volunteer, I mainly attended sessions on the second full day and final (post-conference) day. This section describes the sessions that I attended.</p>
<h3>David Esrati on mass marketing and social media</h3>
<p><span class="leadin">Keynote speaker David Esrati</span> gave a provacative presentation titled <em>The Content Providers Crystal Ball: What  Everybody Missed During the Digital Revolution</em>. Esrati traced the evolution of mass marketing from commercial spots supporting 1940s serialized radio dramas to today&#8217;s free web services. He pointed out that &#8220;free is the new currency.&#8221; With the proliferation of so many free services, competition among businesses is more fierce than ever. No matter how great your company&#8217;s content is, you have to build solid relationships with your audience to entice them to consume it.</p>
<p>Esrati asserted that print newspapers are essentially dead. For the most part, I agree, though some family members and friends still love the tactile experience of newsprint. I get my news delivered to my email inbox, from which I can link to stories on <em>The Washington Post</em> and <em>The New York Times</em> sites. I especially love the <em>Times</em> site and believe that it&#8217;s a great example of how print publishing can adapt to new media.</p>
<h3>Sarah O&#8217;Keefe on the state of DITA publishing</h3>
<p><span class="leadin">Sarah O&#8217;Keefe</span>, President of <a href="http://www.scriptorium.com/" title="Link to Scriptorium site" target="_blank">Scriptorium Publishing</a>, shared her findings on three major options for publishing DITA content to PDF. In a presentation titled <em>Demystifying DITA to PDF Publishing</em>, Sarah weighed the pros and cons of the three solutions:</p>
<ul>
<li>For publishers who want to achieve the best design and typography, Sarah recommended a layout tool such as <a href="http://tryit.adobe.com/us/cs4/indesign_d/?sdid=DOOYV" title="Link to InDesign product page" target="_blank">Adobe InDesign</a>. The caveat is that InDesign requires extensive configuration for XML publishing. </li>
<li>The <a href="http://dita-ot.sourceforge.net/" title="Link to DITA Open Toolkit page" target="_blank">DITA Open Toolkit</a> is the best solution for automated publishing, though it offers little control over page layout. It&#8217;s also challenging to set up and troubleshoot. </li>
<li>As a happy medium, Sarah recommended <a href="http://tryit.adobe.com/us/framemaker/?sdid=EGNPU" title="Link to FrameMaker product page target="_blank">Adobe FrameMaker</a>. While FrameMaker also has limitations, it does a great job of publishing PDF and allows control over page layout.</li>
</ul>
<h3>Ann Rockey on intelligent content</h3>
<p>In a presentation titled <em>Making Content Intelligent</em>, <span class="leadin">Ann Rockley</span> focused on making content &#8220;discoverable, reusable, reconfigurable and adaptable.&#8221; Because I have worked with ontologists using a semantically constructed OWL database tool for the last couple of years, I was especially interested in Rockley&#8217;s idea that content can be &#8220;semantically aware&#8221; and &#8220;adaptable.&#8221; As I see it, the adaptability of content is not only key to effective content management; it&#8217;s also key to the realization of a truly semantic web.</p>
<h3>Pam Kostur on content reuse and modeling</h3>
<p>Continuing along the path of content reuse and management, I attended two post-conference sessions by <span class="leadin">Pam Kostur</span> of <a href="http://www.parallax.ca/" title="Link to Pam Kostur's company site" target="_blank">Parallax Communications</a>:</p>
<ul>
<li><em>Writing Modular Content: Making Content Behave</em> focused on modular, structured writing. </li>
<li><em>Building Content Models: Constructing with Content</em> focused on analyzing content and building a model from it.</li>
</ul>
<p>Pam gave us some policy material to analyze and consolidate. The examples were challenging and emphasized how content analysis can be similar to solving a puzzle. One attendee expressed a need for Advil. </p>
<h3>Sarah O&#8217;Keefe on Gutenberg and XML</h3>
<p><span class="leadin">Sarah O&#8217;Keefe</span> returned for the closing keynote presentation, <em>What Gutenberg Can Teach Us About XML</em>. She first traced the history of publishing from hand-crafted books through the introduction of Gutenberg&#8217;s printing press. The early mechanization enabled more widespread dissemination of published content but reduced the aesthetic value. </p>
<p>In a similar way, XML forces writers to focus on structure and content and less on beautiful presentation. This can be a tough adjustment for writers who have thrived on desktop publishing. I have been a style sheet developer for years using various proprietary tools and CSS, but I have little trouble adapting to XML authoring. I love the simplicity and the purity of structured writing.</p>
<p>I always enjoy Sarah&#8217;s presentations, because she&#8217;s gifted at delivering the most technical subject matter with clarity, wit, and wisdom. Here are relevant links for both of her presentations that I have covered in this post:</p>
<ul>
<li><a href="http://tinyurl.com/czwp2w" title="Link to DITA publishing presentation" target="_blank">View Sarah&#8217;s DITA publishing presentation on Slideshare.com</a></li>
<li><a href="http://www.scriptorium.com/movabletypexml.pdf" title="Link to O'Keefe article" target="_blank">Download and read Sarah&#8217;s Gutenberg article</a></li>
</ul>
<h2>Available tweets</h2>
<p>Many of us tweeted during the DocTrain presentations. Unfortunately, our entries are no longer available using Twitter search. To read the quotes that I recorded, <a href="http://twitter.com/evanarsdall" title="Link to Eddie's Twitter profile" target="_blank">see my Twitter profile</a>. Most of my DocTrain tweets are marked with the #doctrain hashtag. </p>
<p><a href="#top">Back to top</a></p>
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